- Redacción de contenidos para atraer nuevos clientes aplicando storytelling y copywriting creativo.
- Generación de copy para posicionamiento SEO e incorporación de herramientas IA para lograr su escalabilidad (notas blog, sitio web, landing pages, etc).
- Creación de secuencias y flujos de email marketing automation, con contenido relevante y reglas de envío que aseguren buena performance.
- Seguimiento de las tendencias de la industria, trending topics, monitoreo de la competencia y de otras empresas similares para identificar oportunidades e ideas de contenidos + Análisis de keywords brand y non brand para construir contenido relevante y que genere impacto.
- Terciario/Universitario finalizado. Carreras afines a Publicidad, Marketing, Comunicación, Perdiodismo (no excluyente).
- En caso de no tener formación terciaria/universitaria: Cursos largos afines a la posición en plataformas como DigitalHouse / Udemy / Crehana / Domestika. Ejemplo: Content Marketing, SEO, Copywriting, Storytelling (excluyente).
- Al menos 3 años de experiencia en agencias o empresas SaaS o con fuerte impronta digital en roles de contenido y creatividad.
- Conocimientos teóricos en Marketing de Contenidos y experiencia comprobable en SEO.
- Herramientas: RRSS, Ahref/Search Console, email Marketing Automation.
- Deseable (no excluyente: Conocimientos sobre formatos y especificaciones de los diferentes medios digitales como Google y Facebook. Herramientas: Keyword Planner (Google Ads), Google Analytics, UTM Builder, herramientas IA para generar contenido.
- 3 semanas de vacaciones
- Gympass
- Esquema flexible de trabajo remoto
- Plataforma de descuentos en más de comercios
- Día de cumpleaños libre
- Programa de desarrollo y capacitación
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Content Analyst - Buenos Aires, Argentina - Cliengo
Descripción
El objetivo del rol será hacer crecer el alcance, reconocimiento y el engagement de las marcas a través de contenido relevante en los diferentes medios y formatos, incluidos aquellos que transcienden lo digital. Participará del reposicionamiento de la marca y la construcción de una propuesta de valor dinámica y relevante.Es una oportunidad ideal para personas creativas, amantes del storytelling y apasionadas por las últimas tendencias.
Responsabilidades
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