Content Strategy Sr Analyst - Buenos Aires, Argentina - Aprende Institute

Aprende Institute

Empresa verificada

Buenos Aires, Argentina

hace 1 semana

Publicado por:

Sofía Rodríguez

beBee Recruiter

Lead the development and execution of comprehensive content strategies that align with our brand's objectives and resonate with target audiences.

Collaborate closely with crossfunctional teams, including marketing, design, and product, to ensure the seamless integration of content strategies across all touchpoints.
Conduct indepth research to understand industry trends, customer behavior, and competitive landscape, using insights to informcontent direction.
Define and maintain brand voice, tone, and style guidelines to ensure consistent messaging and communication.
Create and oversee the creation of highquality content, including articles, blog posts, social media content, and more.
Drive thought leadership initiatives through wellcrafted content that demonstrates expertise and addresses key industry challenges.
Monitor content performance using relevant metrics and analytics tools, making datadriven recommendations for optimization.
Stay uptodate with emerging content marketing trends and technologies, suggesting innovative approaches to engage audiences.

Requirements:

Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree is a plus.
Proven experience as a Content Strategist or similar role, with a minimum of [5] years in content strategy development.
Exceptional writing and editing skills with a strong portfolio showcasing diverse content pieces.
Proficiency in using content management systems (CMS), SEO tools, and analytics platforms.
Strategic mindset with the ability to translate business goals into effective content strategies.
Experience in collaborating with crossfunctional teams and managing content projects from ideation to execution.
Strong understanding of digital marketing channels, social media trends, and user experience principles.
Excellent organizational skills with the ability to manage multiple projects and deadlines.
Strong analytical skills and the ability to use data to drive content decisions.
Adept at staying current with industry trends and adapting strategies accordingly.