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Content Strategy Sr Analyst - Buenos Aires, Argentina - Aprende Institute
Descripción
We are seeking an experienced Senior Content Strategist to join our dynamic team. The ideal candidate will be a creative and strategic thinker with a passion for developing compelling and engaging content strategies. As a Senior Content Strategist, you will play a pivotal role in shaping our brand's narrative and ensuring a consistent and impactful communication approach across various platforms.
Lead the development and execution of comprehensive content strategies that align with our brand's objectives and resonate with target audiences.
Collaborate closely with cross-functional teams, including marketing, design, and product, to ensure the seamless integration of content strategies across all touchpoints.
Conduct in-depth research to understand industry trends, customer behavior, and competitive landscape, using insights to informcontent direction.
Define and maintain brand voice, tone, and style guidelines to ensure consistent messaging and communication.
Create and oversee the creation of high-quality content, including articles, blog posts, social media content, and more.
Drive thought leadership initiatives through well-crafted content that demonstrates expertise and addresses key industry challenges.
Monitor content performance using relevant metrics and analytics tools, making data-driven recommendations for optimization.
Stay up-to-date with emerging content marketing trends and technologies, suggesting innovative approaches to engage audiences.
Requirements
Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree is a plus.
Proven experience as a Content Strategist or similar role, with a minimum of [5] years in content strategy development.
Exceptional writing and editing skills with a strong portfolio showcasing diverse content pieces.
Proficiency in using content management systems (CMS), SEO tools, and analytics platforms.
Strategic mindset with the ability to translate business goals into effective content strategies.
Experience in collaborating with cross-functional teams and managing content projects from ideation to execution.
Strong understanding of digital marketing channels, social media trends, and user experience principles.
Excellent organizational skills with the ability to manage multiple projects and deadlines.
Strong analytical skills and the ability to use data to drive content decisions.
Adept at staying current with industry trends and adapting strategies accordingly.
