Retention & Engagement Analyst - Buenos Aires, Argentina - Warner Bros. Discovery

Warner Bros. Discovery
Warner Bros. Discovery
Empresa verificada
Buenos Aires, Argentina

hace 1 semana

Sofía Rodríguez

Publicado por:

Sofía Rodríguez

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Descripción

_Every great story has a new beginning, and yours starts here._

_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._

Who We Are


When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next


From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.


Your New Role...
Retention and Engagement Analyst plays an integral role in the execution of the Retention and Engagement strategy.

S/he will be responsible for the development and execution of CRM programs across lifecycle themes such as conversion, retention, engagement, monetization, commerce and others.

The R&E Specialist will support growth levers and assist in running multi-disciplinary hubs to ensure cross-department alignment around specific metrics, across multiple CRM channels


Your Role Accountabilities...

  • Defines, manages and implements retention and CRM marketing tactics and strategies across the lifecycle of a user
  • Understands and tracks user retention and other key performance metrics; works with data and analytics teams to develop reports and dashboards to track and optimize consumer behavior and campaign results
  • Collaborates with growth marketing areas (acquisitions, paid media, social media, customer service, publicity, partners marketing) to develop crosschannels initiatives
  • Collaborates with product to enhance customer experience throughout lifecycle by designing no deadend journeys and other on platform engagement loops
  • Participates in data, events and attributes structure requirements gathering Identifies business growth levers, audience potential and ML predictions, partnering with audience and data teams
  • Partners closely with dedicated CRM operations managers per assigned theme (Conversion, Retention, Engagement, Profile, Monetization, Etc.) to bring campaigns and automated programs live
  • Develops new use cases and designs programs guided and inspired by data to maximize customers lifetime value
  • Partners closely with creative services for asset production throughout the creative process of campaigns
  • Manage program performance on an ongoing basis and optimize rules to maximize effectiveness.
  • Scope and execute A/B and multivariate tests across all communication channels

Qualifications & Experience...

  • 24 years of experience in a marketing, business or journalism role in a media company and ad agency
  • Experience with video streaming or subscriptions services desired
  • Bachelor's Degree in Business, Marketing, Digital Marketing or creative/content related field
  • Experience with analytics platforms platforms such as Adobe, Conviva, Amplitude, Google Analytics
  • Proven experience leveraging performance and audience data to inform successful marketing campaigns
  • Knowledge and strong interest in p culture, media and entertainment (TV, music, arts.)
  • Experience with project management tools such as Asana, Trello, Jira, Monday, Aha, others
  • Proficient with Microsoft Suite or Google Drive Suite such Power Point / Slides, Excel / Sheets, Keynotes, others
  • Experience implementing A/B testing to optimize and refine programs
  • Must have strong written and oral communication skills particularly within large organizations
  • Fluency in Spanish or Portuguese, and English is a must

How We Get Things Done
**The Legal Bits
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