- Acompañar la gestión y el diseño del plan de madurez digital del cliente, enfocandose en los objetivos y necesidades de negocio.
- Velar por las condiciones necesarias para lograr la adopción de capacidades por parte del cliente y las áreas involuradas: requirimientos, conocimientos, flujo de trabajo, desarrollo de playbooks y golden rules.
- Trabajar en la integracion de los equipos y de los objetivos a lo largo del funnel.
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Senior Growth Manager - Buenos Aires, Argentina - Publicis Groupe
Descripción
Descripción de la empresa
En Starcom estamos comprometidos con lo que le importa a la gente. Aprovechamos la tecnología, la creatividad y las ideas, creamos experiencias de marca significativas que brindan resultados tanto humanos como comerciales.
Desde el Team Growth, estamos buscando quien se sume como Senior Growth Manager.
El rol consiste en:
Descripción del empleo
•Elaboración y seguimiento de un plan de madurez y aceleracion digital basandose en las herramientas propias del grupo y los pilares de la compañia, tanto con foco en estrategia, negocio y plataformas de Publicidad digital.
•Adopción de nuevas tecnologías, formatos, proveedores, funcionalidades de plataformas, entre otros.
•Elaboración de informes de competencia y categoria que permitan entender oportunidades de la industria.
•Reportes profundos de benchmarking, campañas e históricos de la marca con el fin de detectar insights y accionables, tanto cuantitativos como cualitativos.
•A/B testing, Desarrollo de hipotesis y resultados.
•Cumplir con los objetivos de innovación del cliente.
•Desarrollo de casos de éxito y de aplicación.
Requisitos
•Conocimiento de plataformas análiticas y de campañas de Publicidad digital, objetivos y métricas digitales:
•Conocimiento en Analytics.
•Conocimiento en Meta, Programmatic y Google Ads.
•Conocimiento en tools de analisis como similar web, comScore es un plus.
•Conocimiento en la asginación y planificacion de presupuestos y objetivos a lo largo del funnel.
•Conocimiento en medición, taggeos, pixels es un plus.
•Conocimiento de la definición de KPIs y OKRs.
•Conocimientos en la elaboracion de gantts y seguimiento de proyectos.
•Conocimiento en la elaboración de casos de estudio y de éxito.
•Conocimientos en el armado de presentaciones y la capacidad de contar una historia valiéndose de datos.
•Conocimiento de Excel, Power Point, Google Drive, Microsoft teams.
Información adicional
Modalidad hibrida.
