Leonardo Loisa

Strategic leader with a rare mix of corporate, entrepreneurial, and international experience across the Americas and Europe. Over 25 years delivering growth in tech, telecom, fintech, and regulated sectors. Scaled brands from inception to millions in revenue, revitalized legacy companies, and led global product rollouts. Built reputations in competitive markets while trusted by institutions like the IMF, FDIC, and World Bank for global collaboration and policy alignment. Renowned for turning complexity into strategy, and strategy into impact. Fluent in Spanish and English.

SEDESA — Buenos Aires, Argentina | 
Argentina’s deposit insurance entity. Member of the International Association of Deposit Insurers (IADI).
Marketing & International Affairs Lead • Sep 2019 – Present

• Positioned Argentina’s deposit insurer as an active global player, securing strategic visibility within IADI and peer networks.
• Developed the regulatory framework for fintech access to the Deposit Guarantee Fund (FGD) and its operational process.
• Strengthened ties with the Central Bank (BCRA) and aligned policies with international standards.
• Produced multilingual campaigns supporting regulatory seminars and high-level dialogues with institutions like the FDIC, BIS, and IMF.
• Coordinated joint technical assistance and working groups with global standard-setters (Governance, Technical, Regional, and Training Committees).

Eastman Kodak Company — Buenos Aires, Argentina | 
Global imaging and printing technology company.
VP Marketing • May 2018 – Aug 2019

• Launched Kodak 3D printer in Europe and Asia, channel recruitment, and online marketplaces creation.
• Analyzed customer knowledge, trends, and market analysis to define effective strategies.
• Doubled Europe online business YoY to $1.5M by end of 2018.
• Led market research, pricing tests, segmentation, and A/B testing.
• Built integrated B2B communications platform, fostering long-term partnerships.
• Leveraged digital channels for lead generation and conversion cost reduction.

batbatt — Miami, FL, USA | anker.com
DTC brand of premium mobile accessories, sold via Amazon and proprietary e-commerce.
Founder & CEO • Dec 2013 – Dec 2017

• Built and led a DTC mobile accessories brand focused on premium smartphone products—including power banks, charging cables, connectivity hubs, and protective covers—competing directly with Anker and Mophie in the U.S. consumer market.
• Operated primarily through own website and Amazon storefront, managing marketing, operations, and vendor relationships.
• Took the company from idea to $500K in revenue in year one; surpassed $1M by mid-2015.
• Created the 5-year plan aiming at $5M by 2019, while leading both B2C and B2B efforts.

AMD (Advanced Micro Devices) — Buenos Aires, Argentina | 
Global semiconductor company specialized in CPUs, GPUs and chipsets.
Marketing Director, Spanish South America (ex-Brazil) • Mar 2011 – Aug 2013

• Developed and led marketing across B2B (OEM, enterprise, channel) and B2C retail sectors.
• Delivered $480M in 4Q revenue—$110M above 2010.
• Cut marketing expense ratio from 5.5% to 3.9%, saving $8M annually.
• Tripled Argentina and Peru consumer business YoY to $36.2M.
• Consolidated 12 agencies into a single model, improving efficiency and service range.
• Created AMD Rewards, Fusion Portal, and Retail Pro enablement tools.

Anixter | Wesco — Latin America HQ – Buenos Aires, Argentina | 
Global distributor of network & security solutions, electrical & electronic wire & cable.
Sr. Telco Business Director – Caribbean & Latin America • March 2009 – March 2011

• Appointed as the first Latin America-wide telecom executive based in Argentina, covering 20+ countries.
• Built and led strategic alliances with major telco vendors (CommScope, Corning, Belden), enabling complex regional rollouts.
• Designed go-to-market frameworks to support multinational clients across infrastructure and broadband segments.
• Spearheaded pre-sales integration, accelerating closure cycles and boosting regional pipeline quality.

Marketing Director – Caribbean & Latin America • Jan 2006 – Feb 2009

• Directed full-stack marketing across LATAM, aligning campaigns with sales, P&L goals, and vendor programs.
• Increased partner engagement by 60% through localized programs, workshops, and cross-border channel alignment.
• Orchestrated integrated demand-gen strategies in telecom, industrial and security verticals.
• Introduced marketing performance KPIs across 8 country teams, improving visibility and ROI tracking.

Sr. Marketing Manager – Southern Cone • Jan 2003 – Dec 2005

• Drove double-digit growth across key markets by repositioning product portfolios in telco and data segments.
• Launched distributor-partner workshops that reduced partner churn by 30%.
• Strengthened field marketing with targeted campaigns tied to regional business goals.
• Built LATAM’s first regionalized services hub from Argentina.

Business Manager – Southern Cone • Jan 1999 – Dec 2002

• Transitioned from marketing into end-to-end operations: procurement, importation, customs, warehousing, transportation, delivery, packing and receiving.
• Selected for executive training at Anixter’s U.S. HQ to manage LATAM logistics under high-regulation environments.
• Cut fulfillment times by 20% and renegotiated supplier terms, improving regional profitability and compliance.
• Developed operational SOPs still in use across the Southern Cone region.

Marketing Manager – Argentina • Mar 1998 – Dec 1998

• Managed marketing budget, co-ops MDFs, vendors and telco strategic planning.
• Increased channel engagement by 60% and reduced partner churn by 30%.
• Oversaw all co-marketing and MDF programs, coordinating vendor relations and budgeting.
• Executed telco-focused campaigns, enabling early entry into high-growth infrastructure projects.

Tech Data — Buenos Aires, Argentina | 
Leading global IT distributor, now part of TD Synnex.
Marketing Director • Jan1997 –  Feb1998

• Directed marketing for Argentina’s leading IT distributor at the time.
• Managed vendor relationships with over 20 top brands including Microsoft, HP, Oracle, Cisco, Symantec, Adobe, Novell, 3Com, IBM, Compaq, US Robotics, and others.
• Negotiated co-marketing budgets and launched trade/channel programs.
• Coordinated quarterly planning with both local and regional offices.

HP Product Manager • Feb 1996 –  Dec1997

• Elevated HP from last to first place among local distributors in one year.
• Developed national strategy in coordination with HP to regain market share.

Xerox Argentina — Buenos Aires, Argentina | 
Global printing technology company, also sold Dell PCs in Argentina.
Dell Product Manager • Oct 1994 – Jan 1996

• Multiplied Dell PC sales by 10× in one year, going from 200 to over 2,000 units sold annually.
• Served as the technical-commercial bridge between sales and end clients for high-value B2B deals.

Tech Data — Buenos Aires, Argentina | 
Leading global IT distributor, now part of TD Synnex.
Software Product Manager • Jan1994 – Sep1994

• Managed Corel, Adobe, Novell, IBM, SCO, 3Com, Symantec, and others.
• Reached top 3 position in software sales nationally.

American Express Argentina — Buenos Aires, Argentina | 
Financial services corporation specializing in payment and travel services.
Training Trainee • March1992 – Nov 1993

• Selected via academic contest during Education Degree at USAL.
• Trained and onboarded new agents for customer service and support roles.

Universidad del CEMA (UCEMA) — Buenos Aires, Argentina | 
- Master's Degree in Finance and DeFi • Feb 2023

Universidad Católica Argentina (UCA) — Buenos Aires, Argentina | 
- Executive Education in Cryptoassets and Blockchains • Nov 2021
- Executive Education in Fintech and Digital Banking • Nov 2020

Universidad del Salvador (USAL) — Buenos Aires, Argentina |
- Bachelor's Degree in Advertising and Applied Communications • Dec 1991
- Education Degree • Dec 2012

IAE Business School — Buenos Aires, Argentina |
- Executive Education in Management Development Program • Dec 2006