Senior Omnichannel Specialist - Buenos Aires, Argentina - GSK

GSK

Empresa verificada

Buenos Aires, Argentina

hace 1 semana

Publicado por:

Sofía Rodríguez

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Descripción

Site Name:
Buenos Aires Libertador

Posted Date:
May 9 2023

Your goal as Seni Omnichannel Specialist will be to become the 'go-to' business intelligence resource for sales and marketing teams by providing insight-led, actionable recommendations, by using the data available to drive end-to-end Omnichannel growth, from analysis of multichannel engagement to omnichannel modalities

_ Your responsibilities:
_

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Transform and analyze large volumes of data, combining available data, as well as many other data sources.
Identify opportunities for digital activation with specific HCP cohorts which you have defined using segmentation and propensity modeling.
Create and maintain data pipelines to deliver highly accurate and complete data sets on a weekly and/or daily basis
Deliver actionable insights to help decision making via visual reporting platforms (BI Maintance) in collaboration with the sector's many crossfunctional teams.
Take full responsibility on providing consultations and expertise on all aspects of Omnichannel and digital marketing.
Lead Omnichannel projects or Omnichannel section of projects as a part of crossfunctional team.
Work within Marketing Automation platform and similar tools.
Design and construct Customer Journeys.
Build, execute and monitor digital campaigns assuring best outcomes.
Prepare initial reports on campaign results. Qualifications

_ Why you?_

_ Basic Qualifications:
_

We are looking for professionals with these required skills to achieve our goals:

Bachelor's degree in Marketing, Communications, Business Administration or similar.
At least two years of proven experience in digital marketing in pharma industry.
Experience with data sources such as IRI, Nielsen, Retailer POS systems, Panel data such as Numerator, Nielsen, or IRI
Ability to analyze large and complex data sets with proven experience in delivering recommendations to senior stakeholders
Desired experience with visualization tools, Power BI or Tableau
Advanced English level is required

Collaborating is key to your role as you develop, engage, present and execute against business needs and customer (Stakeholders) requirements.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people.

While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive.

We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy.

We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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