Coupons Specialist - Buenos Aires

We are looking for a Coupons Specialist to lead the coupon strategy, governance and performance framework across the company, working cross-functionally with Marketing, Finance, Analytics, Product and local teams. This role operates as a Center of Excellence, bringing structure, ...

Descripción del trabajo

We are looking for a Coupons Specialist to lead the coupon strategy, governance and performance framework across the company, working cross-functionally with Marketing, Finance, Analytics, Product and local teams. This role operates as a Center of Excellence, bringing structure, visibility and clear standards to ensure coupons are used in a consistent, incremental and business-aligned way.
Coupon Strategy & Governance
- Define the global coupon framework, including budget ownership, rules and usage principles. - Bring order and visibility to a lever that is currently fragmented across teams and countries. - Ensure coupons are aligned with business objectives and customer value proposition.
Quality Standards & Approval Processes
- Define minimum quality criteria for launching coupons. - Design a simple, clear and robust approval process. - Establish common KPIs and post-evaluation standards.
Performance, Incrementality & Best Practices
- Define the measurement framework to assess incrementality and avoid cannibalization. - Analyze coupon results to identify true impact and optimization opportunities. - Ideate new types of coupons and use cases, based on benchmarks and internal research, and lead their development and experimentation by leveraging cross-area resources (eg., CRM, product & IT teams) - Systematize and share best practices on which offers work, for which audience and at what lifecycle moment.
What we expect from this person on a daily basis
- Strong business judgment to assess when a coupon adds value. - Data-first mindset, with focus on ROI and incrementality. - Ability to influence teams without direct execution ownership. - Governance discipline without slowing teams down. - Clear and structured communication with regional and local stakeholders.

What we are looking for

• At least 3 years of experience in Growth, CRM, Performance Marketing, Pricing or revenue-related roles.
• Strong analytical skills and experience evaluating commercial impact.
• Experience working in multi-country, cross-functional environments.
• Knowledge of coupon mechanics or incentive strategies is a plus.
• Structured, autonomous and impact-oriented profile.
• Portuguese is a plus.
• SQL, Power BI, Insider (nice to have).

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.