Vison Care Brand Manager Deoh - Buenos Aires, Argentina - Alcon
Descripción
Develops brand strategy, promotional campaigns and tactical plans within marketing budgets.Definition, coordination and supervision of the launches calendar
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Control P&L for portfolio asigned
Identifies area market insights and opportunity via HCPs interactions.
Executes central marketing activities as well as regional initiated marketing activities.
Monitors product performance using market information and taking corrective action if required to meet business objectives.
Compliance with applicable policies, procedures and otherregulations.
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