Sr. Influencer Manager - Mar del Plata, Buenos Aires Province

Job summary

We are seeking a Senior Manager, Influencer Marketing to lead influencer strategies and campaigns, fostering authentic partnerships between brands and creators across platforms like TikTok, YouTube, and Instagram.

Responsibilities

• Strategic Talent Partnerships: Identify, secure, and manage influencer collaborations, ensuring alignment with brand goals.
• Client Management: Translate client vision into actionable influencer strategies and provide performance reporting.
• Talent Management: Oversee casting, negotiation, and contract management with diverse creators.
• Financial Oversight: Manage campaign budgets and ensure accurate payment processing.
• Performance Analysis: Track and analyze campaign performance, providing data-driven insights

Qualifications

• At least 5+ years, work experience in casting, influencer marketing or a related social media field.
• Knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
• Experience working in a marketing, advertising, or talent agency setting.
• Experience working directly with clients and brands.
• Expertise in casting, negotiating, and contracting with creators.
• Experienced in owning and managing talent budgets and pricing strategies.
• Knowledge of creator and influencer performance benchmarks and metrics.
• Experience working on international campaigns, sourcing and working with US and non-US-based talent.
• Strong communication and organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
• Basic knowledge/understanding of measurement tools such as CreatorIQ and Tagger.
• Experience working with Asana.

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