Paid Advertising Strategist - Rosario

Job summary

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.

As a people-first firm, we value diversity in backgrounds and experiences.

We strongly believe our people and culture are key to our success.

Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role

A day in the life:

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.

You are oriented towards the clients' business success, tying your efforts to the greater business goals.

You are self-started and autonomously own your responsibilities.

You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.

You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.

As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service's strategy and the levers to pull to drive performance

Responsibilities:

Full ownership and execution of performance marketing via paid social & paid media native platformsMeta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing AdsEffectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicableLead execution of optimizations with regards to performance improvements relative to goalsManage all client budgets and/or advise on budget changes based on your expertiseEffectively own strategic communication internally for client teamsProactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicableWeekly client progress recaps, outlining performance insights and future recommendationsExcellent marketing and business strategy acumenComplete understanding of the marketing funnel and how to execute via paid social and paid mediaFull understanding of the eCommerce model and lead gen strategiesAbility to navigate roadblocks and adapt strategy to changes in landscape to achieve desired resultsOwnership of performance reporting and strategy communicationExecute performance reporting A-Z with excellent presentation creation capabilitiesAbility to leverage data to tell a story and articulate results to clients and key stakeholders with clear next stepsEmploy AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your department
Role Requirements:2-3 years of digital marketing experience.

1-2 years in agency settingMinimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2BMinimum 2 years of experience with Meta Ads for direct response campaignsMinimum 2 years of hands-on experience with Search Engine MarketingSpecifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy developmentSignificant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing AdsProficiency in Google/Microsoft Office Suite(s)

Proficiency in Google AnalyticsStrong understanding of full-funnel marketing and paid media's place in the funnelOther skills required:

Strong written and verbal communication skillsStrong organizational and project management skillsSelf-motivated individual with a strong desire to succeedExcellent interpersonal skillsStrong work ethic and ability to learn quickly and independentlyInterested in a long-lasting relationship with a growing companyKey Performance Indicators (KPIs):$9.5k team-member EBITDAMaintain below 10% Client Churn Rate5-7 AccountsMost Important Things (MITs):Excellence in channel production and account performanceInternal communicationPower Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount.

We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.

Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity.

All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources.

These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.

Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process.

All genuine job openings will be posted on our careers page at / .

If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at
before taking any further action in relation to the correspondence.

Create a Job AlertInterested in building your career at Power Digital?

Get future opportunities sent straight to your email.

Apply for this job*indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types:
pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfPlease drop a link to your LinkedIn profile

(English Version) *Do you have a portfolio website or any other professional links you would like to share with our hiring team?

If so, please provide the URLs below.
Do you have experience working at a digital marketing agency?

Select...What is your level of proficiency in English?
Select...What is your total monthly compensation target?

Please list in USD *What verticals/industries do you have experience working with?

Please share your top 3 *Which account type is your primary specialty?

Please select one.

Select...How many clients do you currently support?

What is your role on those client accounts?

What channels/tactics do you have experience actively managing ads in?

(select all that apply) *Google SearchGoogle Performance MaxYouTubeGoogle DisplayGoogle Demand GenLocal Service AdsMicrosoft SearchMicrosoft Performance MaxMicrosoft DisplayMetaTikTokLinkedInX (Twitter)PinterestSnapchatRedditWhat range of monthly budgets are you used to working with?

What is your primary or preferential channel?

(select channel of highest proficiency) * Select...Have you interviewed with Power Digital in the past 3 years?

Select...Have you used AI tools (e.g., ChatGPT, Gemini, Perplexity, or similar technologies) to assist with tasks like research, writing, or automation?
Select...Which of the following U.S. time zones are you available to work in?

(Select all that apply.) *Eastern Time (ET)Central Time (CT)Mountain Time (MT)Pacific Time (PT)None of the aboveVoluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary.

Whatever your decision, it will not be considered in the hiringprocess or thereafter.

Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Power Digital's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:A

---

Descripción del trabajo