Content Marketing Manager - Buenos Aires, Argentina - AdGoat

AdGoat
AdGoat
Empresa verificada
Buenos Aires, Argentina

hace 1 semana

Sofía Rodríguez

Publicado por:

Sofía Rodríguez

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Descripción

At
AdGoat we are seeking professionals to help us to become the publisher N1 in LATAM by specialising in delivering effective and innovative advertising and monetization solutions to the retail, finance, and e-commerce industries.


If you are passionate about content this
Content Marketing Manager role could be for you This person will be responsible for creating written content that reflects the personality, values, and identity of a our brand by developing messages and narratives that effectively communicate the brand's story and connect with the target audience.


Responsibilities:


  • Generate a content strategy through storytelling with the objective of positioning ourselves as market leaders in LATAM by providing services and consultancy in monetization strategies.
  • Determine the distribution channels to be used, topics, and the most suitable formats to ensure the message influences the decisionmaking process of our consumers and achieves a positive conversion rate.
  • Conduct research on our audience and competitors to then determine the language, tone, and communication style.
  • Create valuable content for various channels such as the website, blogs, LinkedIn, among others, collaborating with the sales and SEO teams.
  • Develop content that serves as a sales tool for our SDRs and Sales Executives (demos, sales pitches, social media content, among others).
  • Become an expert in our product to evangelize its advantages to potential customers through various channels.
  • Understand and comprehend the multilingual experience to subsequently generate content tailored to different cultures and communication styles according to regions.

Requirements:


  • Students or graduates of careers such as Communication, Marketing, Business, related fields.
- + 4 years developing content for blogs, webinars, websites, LinkedIn, among others.
- + 2 years in creating content for the sales area (sales pitches, demos, etc.).

  • Proven experience working with the B2B market.
  • Experience working and developing content related to Marketing and Advertising and/or IT (SaaS).
  • Knowledge in content strategy generation, storytelling, and brand development.
  • Excellent writing skills in both English and Spanish.
  • Creative, curious, and flexible profile.

Nice to have

  • Knowledge of UX writing concepts.
  • Understanding Product Marketing concepts.
  • Understanding of the sales funnel.

Benefits

  • Competitive salary
  • Fully Remote [Argentina], with frequent and fun company events.
  • 3 weeks of paid time off per year.
  • Work with a talented and passionate team of professionals who are dedicated to driving innovation while building a positive and inclusive workplace culture
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