Product Growth Specialist - Buenos Aires, Argentina - Astropay
Descripción
We are looking for a Product Growth Specialist - Debits to join our team
Since its inception in 2009,
AstroPay has grown from a prepaid voucher provider in Brazil to become the online payment solution of choice for a rapidly growing global community of millions of passionate users in Latin America, Asia, Africa, and Europe.
Our customers and users expect the best, and our teams are proud to deliver it.
Tasks:
- Enhance the adoption of new features by communicating their value to users both within and outside the app.
- Define and analyze various product metrics (acquisition, activation, retention, etc), create hypotheses, and translate them into experiments to improve them.
- Come up with upsell opportunities based on product usage and market research/trends.
- Decide the type of campaign to be done, and who the target audience is, construct a plan, and release it. Execute the campaign (if necessary with the marketing team), then analyze its effectiveness and develop new strategies based on the results.
- Develop an effective growth engine that combines viral actions, promotions, affiliate distribution, influencers, and paid campaigns.
- Find out which attribution channels and communications are most effective with our users.
Requirements:
- Previous experience working in a product growth role
- Experience developing marketing plans that encompass strategy, user research, competitive analysis, messaging, etc. with a focus on improving acquisition, activation, and retention metrics.
- Experience using attribution and analysis tools such as Singular, Braze, Looker, Amplitude, etc.
- A creative and analytical mindset
- Excellent teamwork skills
- Great attitude towards challenges and solving problems.
- Having knowledge of debit cards and P2P markets is a plus.
Benefits:
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Flexible hours: We are results-oriented.
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Professional growth: Take off your professional career. Explore your passions.
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Fully remote: Work from anywhere.
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English Lessons: English is essential to work here, and we offer the possibility to improve this language.
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AstroTeam: Get in touch with your team and have fun.
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