Product Growth Specialist - Buenos Aires, Argentina - Astropay

Astropay
Astropay
Empresa verificada
Buenos Aires, Argentina

hace 1 semana

Sofía Rodríguez

Publicado por:

Sofía Rodríguez

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Descripción

We are looking for a Product Growth Specialist - Debits to join our team


Since its inception in 2009,
AstroPay has grown from a prepaid voucher provider in Brazil to become the online payment solution of choice for a rapidly growing global community of millions of passionate users in Latin America, Asia, Africa, and Europe.

We aim to be 'more than just a wallet': from payment solutions to digital debit cards and crypto-investing. We're driven by a strong entrepreneurial spirit and a can-do attitude, pushing us to innovate and offer new solutions.

Our customers and users expect the best, and our teams are proud to deliver it.


Tasks:


  • Enhance the adoption of new features by communicating their value to users both within and outside the app.
  • Define and analyze various product metrics (acquisition, activation, retention, etc), create hypotheses, and translate them into experiments to improve them.
  • Come up with upsell opportunities based on product usage and market research/trends.
  • Decide the type of campaign to be done, and who the target audience is, construct a plan, and release it. Execute the campaign (if necessary with the marketing team), then analyze its effectiveness and develop new strategies based on the results.
  • Develop an effective growth engine that combines viral actions, promotions, affiliate distribution, influencers, and paid campaigns.
  • Find out which attribution channels and communications are most effective with our users.

Requirements:


  • Previous experience working in a product growth role
  • Experience developing marketing plans that encompass strategy, user research, competitive analysis, messaging, etc. with a focus on improving acquisition, activation, and retention metrics.
  • Experience using attribution and analysis tools such as Singular, Braze, Looker, Amplitude, etc.
  • A creative and analytical mindset
  • Excellent teamwork skills
  • Great attitude towards challenges and solving problems.
  • Having knowledge of debit cards and P2P markets is a plus.

Benefits:

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Flexible hours: We are results-oriented.
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Professional growth: Take off your professional career. Explore your passions.
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Fully remote: Work from anywhere.
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English Lessons: English is essential to work here, and we offer the possibility to improve this language.
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AstroTeam: Get in touch with your team and have fun.

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