Sofía Ganna

Semi-senior UX Designer with experience in User Research, Analysis, Ideation, User Interface, Testing and a background on Marketing, Coding and 3D Modeling.

Always maintaining a sensitive aesthetic vision. 

Following human-centered design, focused on people and their context to create appropriate solutions for them. The key is empathy and never stop learning.

I'm working at Argentina’s startup, Sensify. There were no similar solutions on the market, so we had to create new functionalities, business model and patterns that did not exist yet. An exciting challenge!

We work hand to hand with ABInBev as a client.

Before Sensify — I worked at Axyoma Global, where I managed the identities of several brands at the same time, including my beginnings in UX/UI. And at Moonlight Creative Studio, where I collaborated with Digital Design, 3D Modeling and Storytelling for tv-series.

I have experience working with SCRUM and its ceremonies, and in communication with other professionals, such as developers. Both in development and testing stages.

I started in the design world studying the Digital Design career. This gave me interdisciplinary knowledge, including Frontend Programming, 3D Modeling and Communication.

My vision before starting any project is influenced by Don Norman's school, and the principles shared by the Interaction Design Foundation. The ideal is to continually learn and absorb as much knowledge as possible from what is happening around, experiences and from others. Trying to bring a positive change in the world from the UX. Understanding that everything is a system, and problems are best solved at the root with small and simple interventions. For the more visual part of the job, I follow the Atomic Design guide.

I started in the design world studying the Digital Design career. This gave me interdisciplinary knowledge, including frontend programming, 3d modeling and communication. 

After working in the areas of 3d Design, Graphic Design, Marketing, Advertising, I found my place in UX Design. From this area, I feel easy to devise solutions that can make significant changes.