Roque Gomez

Paid Media Analyst Ssr | Texdinamo

Córdoba, Ar | September 2022 - March 2024

Responsible for the planning, implementation, and analysis of paid advertising campaigns on different platforms with clients from various niches such as E-Learning, Ecommerce, SaaS services, technology development services, among others. More specifically, I was in charge of leading a team of 3 analysts in the design, execution, and optimization of performance marketing campaigns on advertising channels 100% results-oriented.

I participated weekly in the presentation of results to the client and the communication of the strategy to be implemented.

Additionally, I was in charge of establishing customer onboarding processes, campaign management and optimization, and definitions about measurement and reporting. Paid platforms used: Google Ads, Facebook Ads, Linkedin, among others. Analytics and measurement platforms: Google Analytics, Data Studio, Google Tag Manager

Growth Marketer | Capabilia - Barça Innovation Hub

Córdoba, Ar | January 2019 - September 2022

Responsible for creating and implementing the advertising strategy for the BtoC sector of the company. Management of advertising accounts: Barça Innovation Hub, Conmebol Evolution, and Cyber Academy. Design and implementation of lead generation and conversion campaigns through pay platforms and Email Marketing through Hubspot. Generation of content for Web, design of landing pages, Email marketing, and Social Media. Content management in CMS. Generation of reports and analysis of performance KPIs. Paid platforms used: Google Ads, Facebook Ads, Linkedin, among others.

Social Media Manager | Capabilia - Barça Innovation Hub - Cyber Academy

Córdoba, Ar | February 2019 - December 2019

Responsible for creating and managing the content plan on RRSS for Capabilia, Barça Innovation Hub, and Cyber Academy. Generation of reports and analysis of performance KPIs.

Studies

Bachelor's Degree in Social Communication | National University of Cordoba

February 2011 | March 2017

Courses and certifications

Google Certifications

Search, Display, Shopping, Applications, and Video Certifications.

2023 Certification in Agile Fundamentals: Scrum, Kanban and Scrumban | Udemy

2019 Certification in Inbound Marketing | Hubspot

2019