Paula Romano

Work Experience 

Marketing Analyst in FARMAVIP - 2022/2023

Development of annual communication and marketing plan in branches. Articulation with strategy in social networks. Development of offline and online marketing actions. Annual calendar of events. Negotiation with laboratories. KPI's monitoring. Teamwork. Integration of remarketing strategies with CRM.

KPI`s analysis and metrics report.

Marketing Analyst in real state companies: Carlos Scarpati - Remax Eduardo Della Croce 

Paid Media Analyst for Mena Marketing Agency.

 My responsibilities were developing and implementing media strategies that align with the clients' marketing goals. This includes researching and analyzing target audiences, creating ad copy and monitoring and optimizing campaign performance. I´ve worked with different clients in Argentina and other countries such as Peru, México and USA. 

Development of social media, web pages and communication management: health professionals, lawyers, educational institutes, accountants. 

Cetear School of Sound

January 2016 - October 2022. 

Marketing Project Manager

Part time

Development of the Annual Marketing Plan

Ad campaigns on different platforms: Facebook, Google, etc. Leads acquisition campaigns.

Integration of strategies with CRM and ZAPIER

Conversational Flow Development for BOT

Scheduling and content planning. Management of the content production team.

 Teamwork for the Creation of new digital products.

KPI`s analysis and metrics report.

Development of the Annual Marketing Plan Ad campaigns on different platforms: Facebook, Google, etc. Leads acquisition campaigns. Integration of strategies with CRM and automation with ZAPIER and chatbot. Development of conversational flow for BOT. Scheduling and content planning. Management of the content production team. Teamwork for the Creation of new digital products. KPI`s analysis and metrics report.

Skills: Marketing plan

Celk Institute

Marketing Manager Full time

jan 2001 - apr. 2022 

Rosario, Argentina

Development of Institutional Communication. Marketing and communication plan.

Campaign Management in Meta Business Manager

Community manager - Generation of content strategy and community management

Marketing Project Manager

social media manager

Teacher in communication courses and workshops for professionals.

Business consulting

Course design.

Staff training.

Staff pick.

• Online Obesity Training Center -

- Digital product development for E-learning

- Market demand analysis.

- Development of advertising campaigns: branding, lead acquisition, prospecting,

- Training of the sales team.

- Reports. KPI'S analysis

Studies 

● University Diploma in Communication and Digital Journalism. At the Fundación La Capital with a resolution from the Universidad de Congreso. Final work presented: grade 8 points 

● Bachelor Degree in Social Communication. University: Facultad de Ciencias Políticas y Relaciones Internacionales, Universidad Nacional de Rosario. March 2007. Thesis: “Discursos circulantes en Torno al concepto de Salud”. Developed in Carrasco Hospital. Nota Obtenida: 9 puntos. 

● My Bachelor Degree in Social Communication gave me comprehensive training, with an enriching look at reality and context. This Training that integrates different general disciplines such as history, political theory, sociology as well as specific advertising and propaganda, graphic arts, writing, etc. It has allowed me to explore various areas of communication. The area in which I have the most experience is in paid campaigns on facebook and instagram. My role in the last companies where I worked was to design the marketing plan and manage it. In these plans I had the possibility of developing a variety of strategies and experimenting with different tools such as email marketing, google ads, content marketing on social media, inbound marketing, among others. 

La carrera me brindó una formación integral, con una mirada enriquecedora de la realidad y del contexto. Esta Formación que integra distintas disciplinas generales como historia, teoría politica, sociología así como también específicas publicidad y propaganda, artes gráficas, redacción, etc. me ha permitido explorar diversas áreas de la comunicación. El área en la cuál más experiencia tengo es en campañas pagas de facebook e instagram. Mi rol en las últimas empresas donde trabajé fue el de diseñar el plan de marketing y gestionarlo. En estos planes tuve la posibilidad de desplegar diversas estrategias y experimentar con herramientas variadas como email marketing, google ads, marketing de contenidos en redes sociales, inbound marketing, entre otras. 

1

Language Studies 

● English. - Explorer Institute 2022/2023 preparing for the C1/C2 Level.

  First Certificate Exam - B2. Cambridge University. Date: March 2000.  Grade: B