Nicolas Verba

Senior Marketer with +7 years’ experience in-house for leading enterprises, and with clients both for an agency based in NY and +3 years leading my own consulting team – looking to manage a team with big new challenges.

Helped startups and large public companies in 16 industries within the US, Europe, and South American markets achieve their strategic vision by generating a satisfactory return on investments for over US$ 28,000,000 worth of marketing budgets. Educational credentials include a BBA degree and Digital Marketing Diploma.

CHIEF MARKETING CONSULTANT, VERBA & CO.  OCT 2019 – PRESENT

• Strategic advisor and hands-on marketing partner to brands such as Kendall + Kylie.
• Case Study: Scaled HoH revenue by 21X of a bed-in-box startup (Calm es Simple) by single-handedly managing media campaigns — virtually their only marketing channel at the time.  I currently provide guidance to the new team leader and analyst through consulting sessions.

Industries: Fashion, Mattress, Snack Food, Sustainable Lifestyle, Perfumery, Coffee Shop, Health, Branding Agency.

MARKETING SPECIALIST & PERFORMANCE LEAD, GOOD MOOSE LLC JUL 2020 – JAN 2022

• Optimized Social & Google Ads for startups and public companies on monthly budgets of US$ 20K – 1.5M. 
• Led Job Searches which resulted in top-performing hires. 
• Overseen Media Audits employed to land four (4) new clients. 
• Conducted collaborative Data & Analytics projects and executives noted an increase in team efficiencies.
• Assigned to premium clients such as MercadoLibre to help achieve ambitious full-funnel marketing goals.

Industries: E-Commerce, Pet Food, Finance, Home Decor, Luxury Playing Cards & Magic Tricks, Outdoor Apparel.

ACQUISITION COORDINATOR & DIGITAL MARKETING SPECIALIST, IUNIGO S.A. OCT 2018 – JUL 2020

• Overseen omnichannel Growth and Branding Strategy since pre-launch for a rapid growth insurance Startup on a monthly budget of US$ 100K – 500K. 
• Led customer acquisition projects of a cross-functional team of managers and C-suite executives, helping increase lead conversion rate by +15% and avg. customer lifetime value by +28% in eight months. 
• Developed highly qualified prospecting and remarketing audiences, resulting in a 2X CLV increase at the expense of an intended decrease in total leads.

SSR. / SR. PERFORMANCE MARKETING ANALYST, GARBARINO S.A. NOV 2017 – OCT 2018

• Managed campaigns on a monthly budget of US$ 150K – 450K for the largest retail company in Argentina. 
• Reached every Sales & ROI monthly target, allowing a 3X budget increase in six months. 
• Obtained a +140% increased ROI during the largest seasonality despite a +92% event budget increase.

DIPLOMA IN ADVANCED DIGITAL MARKETING, DIGITAL HOUSE (2019)

BACHELOR OF BUSINESS ADMINISTRATION, UNIVERSIDAD DE BUENOS AIRES (2014-2018)

CERTIFICATE IN DIGITAL MARKETING, UNIVERSIDAD DE BUENOS AIRES (2017)