Lucia Cembalo

Cervecería y Maltería Quilmes I Sr. Ads Operations
- Implementation and configuration of PXs and events of DMP, DSP, Linkedin, Meta and TW of all digital properties.
- Activation of accounts on digital platforms.

Karvi I Performance Marketing Specialist I Growth Marketing
- Responsible for managng PPC/Display campaigns with well-defined performance objetives and provide regular reporting of the perfomance of the different business units.
- Analyze perfomance campaigns. Propose and implement new campaigns and other initiatives as necessary to achieve performance targets.
- Work with the CRM team to make audience selections and plan audience usage.
- Demostration of the variables that affect the performance of PPC/Display.
- Market analysis and consumer researrch.
- Implementation of A/B test in order to detect variables that perform in a resolute way.

Mercado Libre I Ad Operations / Trafficker Perfomance
- Managment and execution of advertising campaigns.
- Optimization of advertising campaigns.
- Information gathering and assembling final reports.

GroupM I Digital Media Assistant
-In charge of the implementation and optimization of digital campaigns for Bayer, Mars (Pedigree and Whiskas); Royal Canin; Eukanuba, Milkaut Group; Illolay; Yerba Mate and Editorial Salvat.
- Use of platforms such us Social (Facebook Business Manager, Youtube, Twitter ADs y Linkedin), Display (Sizmek y Campaign Manager), Programmatic Media Buying (DV360), Search (Google Ads) and tracking tools.



 

Bacheloor Degree in Advertising - Universidad de Ciencias Empresariales y Sociales