Laila Montes de Oca

Digital Project Manager & Operations Lead - Grupo Conteo

Oct. 2023 - Actualidad

I lead operations, project management, and creative delivery across three key business units within the group: Roycce Agência (Marketing), GC Media (Digital Signage), and Mate Valley (Startup Community).

GC Media | Operations & Commercial Manager

• Manage commercial operations and client delivery for a digital signage network.
• Grew the client base from ~16 to 35+ active monthly advertisers.
• Coordinate sales pipelines (WhatsApp outreach), client onboarding, and production workflows between sales, design, and video teams.

Roycce Agência | Creative Team Lead & Digital Project Manager

• Coordinated a multidisciplinary team of designers, video editors, and content creators to deliver high-quality projects. 
• Managed client communications in both English and Portuguese, ensuring clarity and satisfaction. 
• Oversaw design and content pipelines for social media and paid campaigns, maintaining brand consistency. 
• Rebuilt operations, scaling the agency from 10 to 18 recurring clients while improving production speed.

Mate Valley | Project Manager

• Lead planning, logistics, and execution for monthly startup community events.
• Manage community communications, landing pages, and promotional content.
• Supported the planning and execution of two large-scale Mate Valley conferences.

Digital Specialist & Web Developer
Mar. 2020 - Actualidad

• Consulted for digital agencies and small businesses on branding, visual content, and web presence.
• Built and delivered 20+ static websites using HTML, CSS, & JS; managed hosting, DNS, and corporate emails (Hostinger/cPanel).
• Designed social media assets (posts, ads, reels) and developed branding materials (logos, brand guidelines).
• Managed client communication, project requirements, revisions, and delivery timelines.
• Produced multimedia content and short video edits.
• Improved delivery workflows for agencies through organized processes.• Consulted for digital agencies and small businesses on branding, visual content, and web presence. • Built and delivered 20+ static websites using HTML, CSS, & JS; managed hosting, DNS, and corporate emails (Hostinger/cPanel). • Designed social media assets (posts, ads, reels) and developed branding materials (logos, brand guidelines). • Managed client communication, project requirements, revisions, and delivery timelines. • Produced multimedia content and short video edits. • Improved delivery workflows for agencies through organized processes.

Operations Manager & Project Lead - Grupo Conteo
dic. 2021 - mar. 2023

Supported the operational growth of three business units, GC Media (digital signage), Roycce Agência (digital marketing), and Mate Valley (startup community), coordinating teams, clients, and projects across LATAM and the U.S.

Key Responsibilities & Achievements

Team & Operations Management
• Supervised a cross-functional team of 3 (sales, community management, design) and ensured smooth daily operations across all units.
• Implemented internal workflows, documentation, and delivery processes that improved coordination across sales, design, and content teams.

Client & Account Support
• Managed communication with U.S. and Brazilian clients (English + Portuguese), resolving needs and maintaining retention.
• Oversaw content operations for Roycce clients and ensured consistent delivery of social media assets and campaigns.

GC Media – Commercial Growth
• Coordinated the sales process and WhatsApp outreach, helping grow GC Media from 0 to 25 monthly-paying clients.
• Monitored lead sourcing, follow-up and client onboarding.

Event Management – Mate Valley
• Co-organized monthly Startup Class events, managing logistics, speakers, coworking partnerships, and attendee experience.
• Built landing pages and coordinated promotional content.

Creative & Production Support
• Coordinated design and video production workflows and stepped in for urgent graphic tasks when needed.

Universidad Nacional de San Martín
Licenciatura, Ciclo de complementación

Licenciatura en Artes
mar. 2024 - jul. 2026
Los graduados poseen conocimientos en fundamentos filosóficos y estéticos del arte, así como habilidades en investigación, análisis de tendencias artísticas y gestión de proyectos con nuevas tecnologías aplicadas al arte. Dominan herramientas informáticas y están preparados para proyectos multimediales. Contribuyen al desarrollo de metodologías didácticas en la enseñanza artística contemporánea.
Aptitudes: Investigación, Análisis de Tendencias Artísticas, Gestión de proyectos, Producción multimedia, Comunicación.

Escuela de Bellas Artes Rogelio Yrurtia
Título: Maestro Nacional de Dibujo
Marzo 2007 - Diciembre 2011
Aptitudes: Bellas Artes · Principios de diseño · Diseño visual · Artes visuales · Educación primaria