Hortensia Gainza

Content Production Lead                                           Jun  2023 – 

Oliver Agency

• Ensure a clear understanding of the brand strategy articulated at the local level.
• Have a clear vision and understanding of the localization model to ensure its full potential is utilized.
• Collaborate with the team in the development of local production reports.
• Responsible for advising, leading, assigning, and overseeing the creation of local content, in contact with key stakeholders, local markets, the clearance agency, and advanced production and technology partners (with specialized capabilities) as necessary for the successful delivery of projects.
• Supervise a highly active ecosystem with an associated volume of multimedia content across various platforms.
• Stay up-to-date with local media trends and competitive landscape to drive brand awareness and engagement.
• Collaborate with creative agencies to achieve synergy between process platforms and operational efficiencies.
• Challenge ideas to align them with the overall strategic plan.
• Question media plans and suggest revisions to ensure content is designed in accordance with the plans.
• Be the primary point of contact for local marketing managers and advanced production and technology partners.
• Regularly collaborate with the content production team at scale.
• Perform other assigned tasks as required.

Account Manager                                                     March 2022 – Apr 2023

Nobox

• In charge of leading the projects for different clients, Management of the production team, working closely with the Project Manager, creative team and research team. 
• Main contact with the client, taking their needs and requirements related to the projects in order to accomplish their goals.
• Clients and projects: Gatorade Latam, sportmarketing working in 5v5 tournament, Copa Libertadores, Kings League, 360º campaigns. Pollo Campero, Brand assessment, Social media Strategy, and Influencers Strategy. 

Latam Content Production Manager Feb  2021 – Feb 2022

Mondelez International

• Implementation of the new working model for the global company for Latam, with one production partner for all the projects. 
• Coordination of the work between Marketing teams, Agency and Production company.
• Follow up of the accomplishment of the projects, controlling budgets and timing, to ensure the achievement.

Consumer Relations Manager   Jan 2016 – Jan 2021

Mondelez International

Coordination of the Social Media Center of Excellence for Consumer Care Global Team, leading the implementation of the following projects:

Social Listening

• Participation in the development of the Social Listening Global Strategy. Definition of the WOW, reports and stakeholders.
• Implementation of Social Listening automated reports and ad hoc reports for Latam brands and competitors, regarding risk mitigation, brand health and campaign analysis. 

Research

• Consumer Surveys for research, working with Marketing and Consumer Insights, analyzing results and delivery of reports.
• Big Data project: Internal coordination with different areas to implement Big Data for Latam.

Contact Center

• Coordination and follow up of the Latam Contact Center, definition and coordination of information sources for their correct functionality (Brands information and FAQ).

Marketing Plans

• Participation in creative process for the brands, with the agency and marketing teams
• Brainstorming process, participation in the creation of ideas, consultant in different stages of the process. 

Marketing Services Coordinator  May  2011 – Dec  2015

Mondelez International

• Support Marketing in the Digital Campaigns: Agency briefing, follow up of the projects, negotiations and coordination of KPIs.
• Coordination of different trainings for Digital Knowledge for the Marketing Teams. 
• Follow up of the commercial production process
• Assist in the definition of budget for Media Planning for the brands, between working media and non-working media.
• Assist in the creation of the Media Plan for campaigns, looking for opportunities in new channels.
• Participation in the Consumer Journey for the brands and participation in the creative process with agencies and brands

Account Executive jun  2007 – Apr  2011

XAGA / GrupoPEXO / Brandigital

Coordination and leadership of Digital Communication in the different agencies for the following clients: Tarjeta Naranja, Avon, Nike, Topline, SanCor. 

UNIVERSIDAD DE SAN ANDRÉS/ 2012

PROGRAMA DE MARKETING Y DESARROLLO DE NEGOCIOS

UNIVERSIDAD CATOLICA ARGENTINA  (UCA )/ 2002-2007

LICENCIADA EN COMUNICACIÓN PUBLICITARIA E INSTITUCIONAL