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Buenos Aires
Franco Rocca

Franco Rocca

Art Director & Motion Graphics Designer

Arte / Entretenimiento / Edición

Buenos Aires, Buenos Aires C.F.

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Servicios ofrecidos

With over 15 years of experience as a Motion Designer and Art Director, I have built a solid background in creating compelling and visually engaging content. Initiative and perseverance are key drivers in every project I undertake. My work has always been guided by a passion for exploring new audiovisual technologies and innovative animation techniques.

I am eager to contribute to creative projects, collaborate with talented teams, and maintain a positive, forward-thinking attitude. I am particularly inspired by how emerging technologies and evolving cultural paradigms continue to shape the way we communicate visually.

Tarifa aproximada: USD$ 15 por hora

Experiencia

WORK EXPERIENCE

 

2022 - READYSET

Art & Content Director

- Storytelling for viral campaigns on social networks.

- Shooting Direction and Post Production follow-up.

- Concept arts and campaign presentations.

 


2022-2020
Wunderman Thompson & WPP.
Art Director & Postproducer.

- Projects destined for exhibitions and international advertising festivals: 
 Cannes, Ojo Hiberoamericano, Effie Awards, El Diente.

- Offline / Online Campaign editing for brands: Movistar, Dove, Cinemark.

- Post-production, colorimetry, fx, and motion graphics.

 

2020-2017
Wunderman Thompson & WPP.

Designer & Motion Grapher.

- Offline and online media projects for leading brands: 
 Coca Cola, Nike, Shell, Philips, Avent, Unilever; AX, ALA, Close Up, Dove, Hellmanns, Impulse, Rexona.

- Art and development of monthly digital campaigns and Motion Graphics animations.

- Training of new team members.

 

2019-2017
University of Palermo.
Professor.
- “Digital Production” from the last year the career.

 

2017-2015
MICÒ Advertising Communication.
Audiovisual Producer & Motion Grapher.
- Projects offline and online media for important brands: Banco Galicia, Hipotecario, Santander. Brower Laboratories, IRSA PC; Abasto Shopping, Alto Avellaneda, Alto Palermo, Dot.
- Production of audiovisual content and motion graphics. 
- Illustration of storyboards and concepts.

 

2015-2013
Pank Films & Gloria Films.
Production and editing assistant.

 

2015-2013
Hipertehuelche.
Multimedia Designer.

 

2012-2011
Liderlogo.
Multimedia Designer.

 

Educación

EDUCATION

2012-2008
Audiovisual Design Career.
Palermo University

2014-2013
Motion graphics & 3D Design.
Image Campus. Specialization.

2007-2003
Digital & Artistic Illustration.
Illustration Academy Luis Ordoñez.

2007-2003
Languages: English.
British Cultural Lyceum. 
Liceo Cultural Británico - Advanced Intermediate.

 

SOFTWARE ABILITIES

Adobe Creative
Maxon & Autodesk

SKILLS AND PHILOSOPHY

Teamwork
Leadership
Artificial Intelligence
Proactivity
Concept Arts
Design
Motion Graphics
Montage & Edition
Visual Effects

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