
Franco Rocca
Arte / Entretenimiento / Edición
Servicios ofrecidos
With over 15 years of experience as a Motion Designer and Art Director, I have built a solid background in creating compelling and visually engaging content. Initiative and perseverance are key drivers in every project I undertake. My work has always been guided by a passion for exploring new audiovisual technologies and innovative animation techniques.
I am eager to contribute to creative projects, collaborate with talented teams, and maintain a positive, forward-thinking attitude. I am particularly inspired by how emerging technologies and evolving cultural paradigms continue to shape the way we communicate visually.
Experiencia
WORK EXPERIENCE
2022 - READYSET
Art & Content Director
- Storytelling for viral campaigns on social networks.
- Shooting Direction and Post Production follow-up.
- Concept arts and campaign presentations.
2022-2020
Wunderman Thompson & WPP.
Art Director & Postproducer.
- Projects destined for exhibitions and international advertising festivals:
Cannes, Ojo Hiberoamericano, Effie Awards, El Diente.
- Offline / Online Campaign editing for brands: Movistar, Dove, Cinemark.
- Post-production, colorimetry, fx, and motion graphics.
2020-2017
Wunderman Thompson & WPP.
Designer & Motion Grapher.
- Offline and online media projects for leading brands:
Coca Cola, Nike, Shell, Philips, Avent, Unilever; AX, ALA, Close Up, Dove, Hellmanns, Impulse, Rexona.
- Art and development of monthly digital campaigns and Motion Graphics animations.
- Training of new team members.
2019-2017
University of Palermo.
Professor.
- “Digital Production” from the last year the career.
2017-2015
MICÒ Advertising Communication.
Audiovisual Producer & Motion Grapher.
- Projects offline and online media for important brands: Banco Galicia, Hipotecario, Santander. Brower Laboratories, IRSA PC; Abasto Shopping, Alto Avellaneda, Alto Palermo, Dot.
- Production of audiovisual content and motion graphics.
- Illustration of storyboards and concepts.
2015-2013
Pank Films & Gloria Films.
Production and editing assistant.
2015-2013
Hipertehuelche.
Multimedia Designer.
2012-2011
Liderlogo.
Multimedia Designer.
Educación
EDUCATION
2012-2008
Audiovisual Design Career.
Palermo University
2014-2013
Motion graphics & 3D Design.
Image Campus. Specialization.
2007-2003
Digital & Artistic Illustration.
Illustration Academy Luis Ordoñez.
2007-2003
Languages: English.
British Cultural Lyceum.
Liceo Cultural Británico - Advanced Intermediate.
SOFTWARE ABILITIES
Adobe Creative
Maxon & Autodesk
SKILLS AND PHILOSOPHY
Teamwork
Leadership
Artificial Intelligence
Proactivity
Concept Arts
Design
Motion Graphics
Montage & Edition
Visual Effects