Betania Lozano

Industrial Designer from the University of Buenos Aires, passionate about solving problems for real users. 
For several years I have been handling user experience design focused on different contexts, currently using many qualitative and quantitative analysis tools. 
I continue with the techno-productive development of my business, taking HTML + CSS courses to increase my versatility and my last knowledge was in National Technological University as UI Designer.

UX UI and Digital Designer, Balloon Group SA.
FEBRUARY 2023- PRESENT
* Analyze and transform concepts and ideas into a functional and creative UI.
* Propose improvements in existing flows and functionalities.
* Create graphic pieces for different interfaces according to the brand identity.
* Take the needs of the teams to generate UI improvements.
* Contribute in the construction of Design Systems, using the Atomic Design methodology.
* Translate and execute client needs and brand strategies into design strategies.

User Experience Designer, Transport Secretary, Government of the City of Buenos Aires.

APRIL 2022- JANUARY 2023

Researcher within the Management of Cultural Change in Mobility, within SECTOP.
Benchmarks, Customer Journey Maps , Blueprints, Empathy Maps. 
Creator of Design proposals with a focus on vertical and horizontal signage.
Lofi Wireframes and prototypes. 

Production coordinator , DARAVI Fábrica

FEBRUARY 2022- APRIL 2022

Active role in the process of optimization improvements with resin in the Daravi factory. Workflow and generated scrap improvements.

Content Creator | Designer and Management, Errepar SA, BA. 

MAY 2018- JANUARY 2022

*Digital content creator from the legal and economic field for online subscribers.
*Content management of urgent information in SharePoint Database.
*Development of User Experience for the legal products (Erreius) and economics products (EOL).

UI DESIGNER, E-learning (National Technological University)
DECEMBER 2022

METCAMP UX/UI 2022
SEPTEMBER 2022

UX Designer: User Experience, Gob. Bs. As
AUGUST 2022

Introduction to Web Development, Digital Blue, Buenos Aires
JANUARY 2022

Industrial Designer, FADU UBA, Buenos Aires 
MARCH 2014- DECEMBER 2021